Senior Digital Product Designer
I see the structure inside complexity
and shape products that make sense.
Services
Three kinds of problems I take on, each a defined, scope-first engagement with clear deliverables.
Product Design - 0 to 1
From early definition through launch.
- MVP scoping & feature definition
- Product structure & user flows
- Design support through development & launch
Product Revamp
Rethinking existing products around changing user and business needs.
- UX audit & workflow redesign
- User segmentation & feature prioritization
- Concept validation & testing
Digital Presence Strategy
Shaping how a business is understood and experienced online.
- Information architecture
- UX/UI design
- Positioning & messaging
Beyond project work, I'm also open to advisory and fractional leadership roles for teams that need senior product judgment on an ongoing basis.
Let's talk about what that could look likeWork
Studio / The LEGO Group
Four projects across one product: the tool that makes its parts, the home users start from, the system that supports them, and how it introduces itself.
PartDesigner
Built a new product from the ground up for custom digital part creation.
End-to-end ownership · 2019
11K downloads · 44K executions in 5 months
Studio Help Center
Turned recurring support questions into a self-service system and a source of product insight.
Product strategy · project leadership · 2022
23K article views · 9K searches in 2 months
Studio Home
Reframed the home architecture around what users actually came to do.
UX strategy · information architecture
Shipped to all users · 2024
Studio Landing Hero
Made Studio’s value visible through Build, Render, and Instructions.
Hero concept · product storytelling · 2024
Selected client work
About
Complex products reward deep understanding.
From 2014 to 2026, I worked across BrickLink’s product ecosystem, from e-commerce and account features to defining and leading Studio’s design from an early beta through its growth after BrickLink joined the LEGO Group.
Working across that range taught me to go deep into the domain first, and let that understanding shape the product decisions that follow.
Experience · 14+ years
The LEGO Group
Senior Digital Product Designer 2019 – 2026
Product design lead for BrickLink Studio, a digital brick-building application used by 1M+ people.
BrickLink Corporation
Communications Specialist → Digital Product Designer 2013 – 2019
Worked across BrickLink’s e-commerce and account features before helping define and grow Studio from its early beta. BrickLink joined the LEGO Group in 2019.
NEXON Corp, Korea
Digital Product Designer 2011 – 2013
MARK Asset Management (client)
UX/UI Design & Brand Direction 2024 – 2025
Contact
Let's talk.
I'm available for product design and strategic contracts, as well as select client projects and consulting.